Many businesses think placing ads on Google will bring them a shipload of traffic and they will be right, but the person managing your Pay Per Click (PPC) campaign must know what they are doing our you can go through your month’s marketing budget in less than an hour, get no sales or a very low Return On Investment (ROI).
Google Adwords, which is Google’s service for placing advertisement, has many moving parts and the advertiser must be familiar with them all in order to benefit from its advertisements.
There are many misconceptions on how Google factors how ads will be listed, but it all boils down to Quality Score.
Recently Google released information about Quality Score through a video to inform advertisers. Check out the info here: