Description
Business Card Tips to Maximize Return on Investment
You might want to shrink the font size to include all your offered products and services on your business card, but if you have much more than the essentials you are most certainly cluttering your card, looking unprofessional and losing the prospect’s attention. You should only include enough information to pique interest and make your card stand out to be memorable. Be selective of the information you want to include and keep the business card design simple.
Make Sure It Is Legible
Cool looking fonts are fun, but there’s a time and a place for them, and your business card is not it. Make sure the fonts on your business card are big enough to read. Having a font that’s too fancy or distorted will make your business card difficult to read. Your logo should be can be the center of attention, while the important text is laid out in a simple and straighforward layout.
Design for Your Audience
Speak directly to your prospect with a marketing message that conveys their interests. If you have more than one business, you may want to budget by placing one venture on the front of the card and include another business advertisement on the back. When the businesses complement each other, this technique works, but when you have opposing identities such as a Tax Accountant by day and Party DJ at night, you should create a business cards for each of the businesses to avoid the confusion.
Consider a Call to Action
While it is recommended to keep your business card simple and streamlined, that doesn’t mean you can’t include a special offer or other call to action. Develop a short message that offers a discount such as a coupon, directs the recipient to your website, or provides a tip that will be relevant and useful to the reader. If you hit the mark with a specific call to action or other helpful information, you can make your card instantly memorable and generate more leads in the process. QR Codes are considered to be a great call to action that will bridge your marketing from print to digital.
Business Card Marketing
Business Cards are a time-honored way for people to swap contact information and provide a quick visual impression to the recipient. Their size makes it easy to keep them with you at all times, so you never lose an opportunity to make a valuable new contact.
Pro Tip: Consider adding a coupon or other promotion to the back of your card to help your new contact become your new customer.
In this ever more digital age, Business Cards still play a vital role. Whether providing information that the recipient enters manually into their contact list, that they scan into a digital device, or that they digitize directly from a QR Code on your card, Business Cards are as important as ever.
They are also commonly left in public places as part of marketing campaigns.
Round Corners
You have the option to upgrade your classic business cards to feature Round Corners. Round Corners maintain their shape better than traditional square cards do, since there are no corners to bend.
