Standing Out in a Competitive Market
Finding it hard to differentiate Melaleuca’s products and the business opportunity from other health and wellness brands? The Challenge of Standing Out in the Health and Wellness Market In today’s competitive health and wellness market, Melaleuca Marketing Executives face the unique challenge of differentiating Melaleuca products from a sea of similar options. With countless brands […]
Understanding the Difference Between 100lb Gloss Cover and 100lb Gloss Book
Not all glossy paper stocks are the same. This article explains the difference between 100lb Gloss Cover and 100lb Gloss Book, how each one feels in the hand, and which is better depending on whether you are printing postcards, flyers, brochures, or inserts.
What is Bleed?
Bleed is one of the most important print setup details, and one of the most misunderstood. This article explains what bleed is, why printers need it, and how to set up your artwork correctly so your final piece trims clean without unwanted white edges.
What is a “gang-run” in printing?
Imagine you have multiple print jobs that have similar specifications, like paper size, quantity, and finishing options. Well, in the world of commercial printing, we have a nifty technique called gang-run. It’s like a smart and efficient strategy where we group together these similar print jobs and run them all at once. By doing this, […]