Tight Designs & Printing of Florida

Today’s new marketer knows how essential the Internet can be as a promotional avenue to raise leads and convert into consumers. They will comment about the needs of Search Engine Optimization and how info spreads via Social Media. In concept, I do concur that Online marketing is very useful, but I strongly believe that some “old school” forms of advertising is still an extremely powerful way to generate new leads. Ad placements with follow-up printed information can create a great a lasting impression you score on a prospect. The effect of printed advertisements all rely on where they are stationed. How you use them will influence the result.

A common misconception is that the more people you advertise to the more customers will be converted. Yes and No. You might get more customers, but the percentage would be extremely lower than if you targeted people interested in your product or service. You would waste more time and money to re-print and pass them out. A simple example: You wouldn’t give a flyer advertising denture cleaners to a teenager, right? Even-though you might have a couple exceptions where that teenager might buy the product for their grandparents, the chances are slim and you have wasted material and time. This is why it’s imperative to focus on the prospects who are genuinely interested in your product or service. If you do that, you will see a much great return on investment. Continue reading “Tips to effectively use printed advertisements to increase R.O.I.”