For Yaad Life, the goal was a clean, recognizable identity that feels welcoming while staying professional across digital and print. Want a logo built with the same strategy-first approach? See our custom logo design service.
In this concept for a Jamaican company, we use the starfish.
Why it works: YAAD LIFE remains the actual brand, while the second line immediately explains what the company does. The starfish then naturally reinforces the Island/Caribbean/coastal, on-the-water lifestyle.