In the Local Business schema, the @id is a unique identifier for the business. It is used to provide a specific ID that can be referenced in other web pages, ensuring that search engines can accurately identify the business and its location. The @id property is typically defined as a URL that points to a page on the business’s website that contains information about the business. This helps search engines to understand that the Local Business data on the page refers to the business listed at that specific URL.
Is @id like an About Page?
No, the @id in the Local Business schema is not related to an About page.
In the Local Business schema, @id is a unique identifier for the business entity. It can be used to reference the same entity across different pages or websites. This is particularly useful for businesses with multiple locations or franchisees that need to be identified separately.
For example, a business with three different locations could use a unique @id for each location in the Local Business schema to differentiate them and provide accurate information to search engines.
What if there’s only one location?
If there is only one location for the business, you can still use the Local Business schema and specify the information for that single location. You would simply omit the “branchOf” property and provide the location-specific details such as address, phone number, and opening hours within the “address” property.
So if there’s only one location I should not use @id ?
That’s correct. If you only have one location, you do not need to use the @id property in your Local Business schema markup. The @id property is used to uniquely identify multiple locations of the same business on a website. If you only have one location, there is no need to identify it with an ID. You can simply include the properties for your business information in the Local Business schema markup.
Can you have more than one schema per page?
Yes, it is possible to have more than one schema per page. It is common to have multiple types of content on a single web page, and each of these types of content may benefit from having its own schema. However, it’s important to ensure that each schema is properly structured and marked up, so that search engines can easily understand the content and display it correctly in search results. It’s also important to avoid using conflicting or redundant schema markup, as this can lead to confusion and errors.